Hello Bollywood - Asian Elders in Newham Take Part in 2007 Lord Mayor's Show

Press release published Tuesday 02 October 2007

Ekta Project based in Newham is one of six London groups to have received £10,500 in funding from the Lord Mayor of the City of London to build their own float for inclusion in the Lord Mayor’s Show.

In the coming weeks, over 40 elders from Newham will be trained to become Bollywood dancers to entertain around 300,000 spectators when the parade hits the streets of London on Saturday 10th November.

Ekta Project brings together groups of Asian older people in Newham and to improve their quality of life through communication, campaigning, awareness, social and healthcare. Many of the Asian elders involved are isolated or depressed, disabled, housebound, recently bereaved and frail. Ekta’s services include providing support, health awareness and elder abuse awareness and social events etc

The Ekta float will feature vibrant colours portraying folkdances from different states in India and the history of success within the Asian community. The elders will help decorate the float in Indian Bollywood style using silk saris, flower garlands and velvet umbrellas. Participants of the project will dance alongside the float as it travels the 1.7mile show route.

Ramesh Verma, leader of the Ekta Project said: “We feel honoured and proud to be given the opportunity to take part in the Lord Mayor’s Show, a well-known and important event of the year.

“This is a great chance to showcase the talents of Asian elders from different cultural and religious background as the Show will be seen all over the world. Through our participation we hope to promote unity and celebrate a diverse community thriving in the City of London.”

The Lord Mayor’s community float scheme extends links between the Square Mile and neighbouring City fringe boroughs. Sponsorship in terms of finance and through expert workshops allows group participants to develop their talents – which are demonstrated on the day to the Show’s audience across the world.

ENDS

Take part in the Lord Mayor's Show

If you'd like to take part in next year's Show, please get in touch with the Pageantmaster's office soon. It's a fantastic way to boost your profile, raise morale and do something for charity all at once, and the procession is usually full by late spring.

Credits

The Lord Mayor's Show is organised and directed by the Pageantmaster, Dominic Reid OBE. This site has been built and managed by spanner since its launch in 1996, and currently runs on a modified version of radiant and rails. It is entirely paid for by the kind sponsorship of the London Stock Exchange.

Get in touch

If you have any questions, please don't hesitate to write to us. For press enquiries: Lesley Mair at the City of London press office. For general enquiries, or to take part: Anna Marra in the Pageantmaster's office. For problems with the website or suggestions for new pages: William Ross at spanner.

The Lord Mayor's Appeal

The Appeal for the year 2007-8 will benefit ORBIS and Wellbeing of Women.

W3C WCAG P3 W3C XHTML 1.0 W3C CSS site by spanner