Our new app has been designed from the ground up to help you enjoy the Show. It works on any iphone and most recent android devices. It will guide you to the right place, tell you all about the floats as they pass by, answer all your questions and help you to get home again.
The app knows the location of every public toilet, first aider and tube station in the City of London. It knows all the art galleries and exhibitions. It can guide you to any of these places and then back to the processional route. After the Show it will tell you what else is happening and how to get there, or just help you to get home again.
The app is produced as part of a research project called Socionical, funded by the European Union. One of the research objectives of Socionical is to study crowd dynamics, and by running the app, you are helping us to gather data about how crowds move through city streets. It's all completely anonymous and your privacy is very carefully protected.